Creating impactful designs that tell a story
I'm Sofi, I come from Argentina and have more than six years of experience as a designer. I focus on making user experiences that are easy to use. My journey combines creativity and strong technical skills, driven by a wish for sustainability and a hope to help make the world better.
I speak English & Spanish, while improving my German
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Work & Study Experience
Product Designer (2022 - 2025)
Started in 2022 as part of the Marketing team as a Digital Designer. After a few months, I transitioned to the Product team, where I worked on various features to enhance the platform and user experience. My efforts focused on data-driven insights, user research, prototyping, and numerous iterations to ensure improvements aligned with user needs.
UX/UI Career (2020)
I began my career in 2022 as a Digital Designer in the Marketing team. Shortly after, I moved to the Product team, contributing to features that improved the platform and overall user experience. My role involved leveraging data-driven insights, conducting user research, creating prototypes, and refining designs through multiple iterations to meet user needs effectively.
Digital Designer (2019 - 2022)
Collaborative efforts with an emphasis on web design. Numerous projects developed from the ground up, concentrating on rebranding, content strategies, and social media design. Additional offline projects include editorial design and flyers. Projects centered on web UI, user research, and marketing strategies.
Degree in Design & Visual Communication (2012 - 2017)
A visual communication degree emphasizes collaborative design, enabling students to craft compelling projects in areas such as web design, rebranding, and content strategy. The program also covers editorial design, marketing strategies, and user experience research.