Blue Light card -
2024
At Blue Light Card, email communications suffered from inconsistent visuals and slow production. The outcome was to create a modular, brand-aligned email design system that empowers teams to build polished emails quickly, without design help.
Every email campaign was a ground-up design effort, leading to inconsistency, inefficiency, and weak alignment with the brand.
Creating a modular, brand-aligned email design system would reduce production time, empower non-designers to create on-brand campaigns, and improve consistency across all communications.
Years of experience
Satisfied clients
Projects delivered
- Built a library of modular components: banners, buttons, offer blocks, footers, etc.
- Ensured mobile responsiveness and visual alignment with brand guidelines
- Locked-in styles like typography, color, and spacing, while keeping content editable
- Turned modules into functional templates, easy to use across tools
- Documented usage with examples so anyone (marketing, CRM) could create emails without a designer
Years of experience
Satisfied clients
Projects delivered
Faster email creation, more consistent, and scalable
Empowered cross-functional teams to work autonomously and on-brand
This case highlights how design systems close the gap between speed and consistency. A well-structured modular approach enables teams to work independently while reinforcing brand quality everywhere.
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